Resources Mgmt. White Papers
Cross Media Planning Harnessing the Power of News
Overview Newsrooms today are having to work harder than ever to achieve their goals. Critical to their success is the ability to control the status and progress of a project. To keep tabs on the allocation of human and physical resources. To monitor budgets and, perhaps most important of all, to react quickly to unpredictable events around the world. This White paper describes Unisys vision of creating a Cross Media Planning tool right from inception, planning and development of tailored content to its delivery.
| Publisher | Unisys | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | March 2003 | Downloads | 10 |
| Format | White Papers | ||
| Topics | |||
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