Content Management White Papers
Targeting and Personalization in ATG
Overview As the amount of content available through the World Wide Web has expanded, companies have sought ways to help their customers negotiate the clutter. One technique, pioneered by ATG, is to match content to individuals based on their needs and preferences. The ATG Dynamo e-Business Platform provides a rich set of features that allow companies to create rules for targeting content to particular users. These rules can be created using a graphical user interface or directly through code. Despite the increase in the amount of information available on the Web, Dynamo’s complete targeting framework allows companies to serve their customers with the information that they want.
| Publisher | ATG | File Format | HTML & PDF |
|---|---|---|---|
| Date Published | March 2002 | Downloads | 41 |
| Format | White Papers | ||
| Topics | |||
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