Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.
Vendors also focused on providing these capabilities for two principal channels - face-to-face and via call centres. For face-to-face channels, this meant developing a 'detached' client that would run on a laptop and that could be synchronised over...
New research indicates that many household names of the IT industry, including Dell and Microsoft, have been able to capture lasting feelings of customer loyalty. Those that have the most devoted customers are Cisco Systems, Dell, EMC, Hewlett...
John Freeland, global managing partner of Accenture's CRM practice, said in the research report the findings are troubling for any industry with heavy customer interaction. Poor customer service remains the main reason consumers desert a product or...
It said: "As video-sharing networks on the web proliferate, the potential capture of a large audience will incite malware writers to exploit these channels for monetary gain. In combination, these issues make malicious coders likely to achieve a...
The survey found 37 percent of respondents — from France, Germany, the Netherlands, Spain, Sweden and the UK — said a good experience from automated services is the primary factor in their customer loyalty — more than double the amount who cited...
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