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Intelligence-Driven Marketing: How to Acquire, Retain, and Grow Profitable Relationships and Maximize Marketing ROI

Overview Critical to the success of every eBusiness application is the foundation of accurate customer and prospect data. Siebel Marketing 7 leverages the power of Experian's massive consumer knowledge base to extend a company's demographic and psychographic profiles of their customers and prospects. With more accurate and comprehensive information, companies can better target, manage, and identify existing customer relationships to increase revenues and grow customer lifetime value through a complete, closed-loop marketing solution. By delivering consistent, relevant, and accurate integrated insight into customer interactions and behavior, Siebel Marketing 7 helps organizations to improve customer response and retention, increase customer satisfaction, and dramatically improve ROI. Learn how to develop intelligence-driven marketing.

Further White Paper Details
Publisher	Siebel
Live Date	16th May 2004 01:03 BST
Format	Webcast
Topics	Business Intelligence / Data Warehousing

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