Real-Time Analytics: Increasing Sales and Marketing Effectiveness in the Pharmaceutical Industry
Overview Watch this replay for an educational Web seminar to learn how real-time analytics enable life sciences organizations to: Measure the impact of sales representatives’ call activity on prescribing behavior and sales at the territory, district, and regional level based on physician, account, and zip code alignments; Easily conduct product, market, and competitor analyses based on promotional activities, sampling, syndicated sales data, and Rx data sources; Gain a more in-depth understanding of your customers by creating a single information repository to integrate and analyze data from multiple channels and data vendors; Optimize sales and marketing efforts by giving managers access to reports that assess ROI on direct-to-physician (DTP) and direct-to-consumer (DTC) campaigns.
| Publisher | Siebel | ||
|---|---|---|---|
| Live Date | 16th May 2004 01:03 BST | ||
| Format | Webcast | ||
| Topics | |||
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