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The Customer is Job 1 at Ford: SAS Fuels CRM Programs for Global Auto Maker

Overview At Ford, the drive to meet customer needs began nearly 100 years ago with one man's dream to put America on wheels. While the needs of automotive customers have evolved dramatically since the Model T, Henry Ford's vision continues on a grand, global scale in an industry where automotive ingenuity and customer loyalty fuel success. Today, a new SAS platform that supports customer relationship management (CRM) applications helps ensure high customer satisfaction levels for the more than 30 million drivers of Ford brand automobiles around the world. The reliable SAS solution augments Ford's existing Teradata database and provides a flexible, powerful platform for data mining, predictive modeling and information analysis.

Further White Paper Details
Publisher	SAS Institute	File Format	HTML
Date Published	August 2003
Format	Case Studies
Topics	CRM, Data Mining / Analysis

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