Siebel sales reps are also paid according to satisfaction - six quarters late. A Siebel VP, for example, might get half his annual salary as a bonus, so 25 per cent of his pay is directly linked to surveys of customer satisfaction.
Yet customer-defection claims and the Nucleus report hit a nerve with Siebel, which boasts a customer satisfaction rating of up to 98 per cent. Siebel's customer satisfaction statistics come from an outside auditing firm called Satmetrix, which was...
However, forecasts for online advertising spending in Europe have been reduced on numerous occasions this year as advertisers raise questions on the medium's effectiveness. As part of the $30m investment, Microsoft has expanded its online...
Microsoft CRM, or MSCRM, is Microsoft's first foray in the multibillion-dollar customer relationship management (CRM) market, in which rivals Siebel Systems, SAP, PeopleSoft, Pivotal and Best Software compete.
The Gartner survey is the most recent in a string of reports questioning the effectiveness of CRM software, a $3bn market lead by Siebel Systems, SAP, Oracle, PeopleSoft and Epiphany. This is the fallout of old-line CRM vendors, like Siebel, that...
Top aims are to improve sales force effectiveness, to improve customer segmentation and insight, and to create new products. Noel Gordon, managing director of Accenture's EMEA banking practice, said he was surprised by the depth and breadth of the...
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