Business Intelligence / Data Warehousing White Papers
Ernix Leverages the Power of Cognos Business Intelligence
Overview One of Information Week's top 100 e-businesses, Ernex helps big retailers- like Nike, Levis, and Eddie Bauer - understand how their electronic marketing campaigns are performing. Using Cognos, Ernex helps these businesses build more targeted electronic marketing programs that maximize customer loyalty and marketing ROI. Retailers can identify and market back to their most profitable market segments - right at the point of sale - thanks to shopping information that is made available via a Cognos-powered Web portal.
| Publisher | Cognos Incorporated | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | November 2003 | Downloads | 70 |
| Format | Case Studies | ||
| Topics | |||
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