CRM White Papers

Five Predictive Imperatives for Maximizing Customer Value

Overview Customer analytics are quickly emerging as the key to driving customer value and returns from CRM systems. But historical analytics only give you a “rearview mirror” of your customer relationships offering little support for the decisions that shape the future. To manage the future of your customer relationships and maximize their value requires the visibility that only predictive analytics can provide.

Further White Paper Details
PublisherSPSS File FormatPDF, requires Acrobat Rdr 5
Date PublishedJuly 2002 Downloads10
FormatWhite Papers   
Topics
E4 embraces web 2.0 audience

E4 embraces web 2.0 audience

Case study: How the Channel 4's teen channel put its mind to building a community website... more

Cheat Sheet: Cloud computing

Cheat Sheet: Cloud computing

A tech storm is brewing...  more


Quick Sitemap Links: