Data Acquisition / ETL White Papers
Data Mining for Enterprise Solutions - A Business Perspective on Mining Data for Corporate Intelligence
Overview This paper explores data mining from the business perspective, focusing on the premise that to realize the potential ROI to be gained from high-value analytics, the business must play a lead role in defining, validating and translating results into corporate profit. The paper includes: a discussion of marketplace transitions; using mining for competitive advantage; justifying the investment in data mining; applying data mining to solve real world business problems; the data mining process; where does data mining fit; data mining challenges; and the business analytic roadmap. Applications covered include: customer segmentation and behavioral profiling; customer retention; customer lifetime value; customer satisfaction; customer acquisition; targeted marketing; effective campaigns; cross selling; channel management; sales forecasting; fraud detection; and e-business and Web mining.
| Publisher | Teradata | File Format | HTML |
|---|---|---|---|
| Date Published | November 2006 | Downloads | 15 |
| Format | White Papers | ||
| Topics | |||
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