Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.
In an exclusive interview with Silicon.com, Jacky Olivier, Head of UK Telcos business at Cap Gemini, said that with the increased churn in the market and higher price competition, CRM is more than just a way of creating customer loyalty.
Over half of European manufacturers are missing out on sales because they are ignoring the high customer loyalty levels the Internet can bring, according to a survey published today. In a market where European online revenues are expected to grow...
Claman said cost savings for users will vary according to whether it is a simple desktop refresh or a complete standardisation project, but claimed "typically" customers are achieving savings of "20 to 25 per cent".
New research indicates that many household names of the IT industry, including Dell and Microsoft, have been able to capture lasting feelings of customer loyalty. Those that have the most devoted customers are Cisco Systems, Dell, EMC, Hewlett...
Poor customer service remains the main reason consumers desert a product or service despite the vast amounts of money invested by businesses on customer relationship management (CRM) technologies in recent years, according to new research.