Cellular Equipment White Papers
Case Study - IBM & Delta Airlines: Customer Service via Wireless Technology
Overview
With major hubs in Atlanta, Cincinnati, Dallas/Fort Worth, New York City (Kennedy), and Salt Lake City, Delta Air Lines ("Delta") has consistently been a top performer in the hyper-competitive U.S. airline industry. They have excelled in the eyes of its customers, largely on the strength of its innovative customer service programs.
While Delta has invested heavily in developing best-of-breed, Web-based customer care capabilities, it has continually sought ways to push the limits in terms of advanced functionality. Rapid advances in wireless technology have opened the door for a new generation of innovative customer information delivery vehicles, including Web-enabled wireless telephones and personal digital assistants (PDAs), such as Palm devices.
| Publisher | IBM | File Format | HTML & PDF |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 298 |
| Format | Case Studies | ||
| Topics | |||
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