Content Management White Papers

Managing Corporate Communications on the Internet

• Tags:
• content management,
• marketing,
• tool,
• sites

Overview Historically corporations have viewed the Internet as a mechanism for marketing. Websites were nothing more than online brochures that were published and then very seldom updated. In the past year, however there has been a vast change in this mentality. Business leaders have recognized that the Internet is not just a marketing tool but an all-encompassing business communication tool.

As the benefits of on-line business communication have become evident, the ‘static page’ sites of the past are being replaced with more sophisticated database driven sites. This trend has been termed ‘e-transformation’ and defines a completely new Internet based business strategy that is quickly becoming the main channel for business communication.

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