A study released this week has shown that board level understanding of customer relationship management (CRM) is vital if such projects are to have any chance of success. The Cranfield School of Management has carried out research into CRM with...
CRM services and products are falling short of user expectations, according to research house Frost and Sullivan. The CRM craze was the bringing together of a number of technologies that have been out there for sometime," he said.
The CRM market looks to be finally coming out of it slump. While customers' requirements have not changed over the past four years, companies are approaching CRM in a different way. Greg Gianforte, CEO of CRM software maker Rightnow, says: "There...
Purchasing a customer relationship management (CRM) system is a complex and high profile corporate activity. Modern data mining allows CRM systems to make complex assessments of an individual's likely interest in a product or the chances they will...
Poor customer service remains the main reason consumers desert a product or service despite the vast amounts of money invested by businesses on customer relationship management (CRM) technologies in recent years, according to new research.
And it is inevitable that in the process of making that happen decision makers will have become very familiar with CRM and the claims of CRM vendors. But CRM is one of those overused and often misunderstood terms within our sector.