A survey has revealed that direct sales expert, Dell is continuing to climb the corporate ladder at the expense of Compaq and IBM. According to US IT managers, Dell listens to its customers more and makes more durable products than its rivals.
By its our admission, the new unit, called Alternative Channels, is looking to iron out past inadequacies with customer satisfaction levels by developing alternative routes to market, such as focusing on the internet through its bt.com website and...
Siebel sales reps are also paid according to satisfaction - six quarters late. A Siebel VP, for example, might get half his annual salary as a bonus, so 25 per cent of his pay is directly linked to surveys of customer satisfaction.
BT is consolidating its customer support activities in a massive contact centre in Newcastle, built around a giant Siebel CRM system. Improving customer satisfaction was one of the key planks of the blueprint for the new, customer-friendly BT that...
Computer manufacturer Dell is to focus on customer satisfaction, which it said on Wednesday is something it "had not done perfectly in the past". Anderson said: "We made a decision six to 12 months ago because we weren't pleased with our internal...
Pure-play online retailers scored more highly on customer satisfaction than the web counterparts of traditional high-street brands over the Christmas shopping period. A survey of 10,500 consumers on the top 30 retail websites in the UK, conducted...
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