Procurement - Purchasing White Papers

Return on Research Investment (RORI)

Overview Market research is not an expense. It is an investment from which a financial return should be demanded – a positive contribution to the bottom line - as should be the goal of all marketing activity.

The Return on Research Investment (RORI) approach ensures that Crestwood keeps its focus on that objective. But merely being aware of that goal is not enough. It takes special staffing, perspectives, processes and priorities to make it a reality.

Further White Paper Details
PublisherCrestwood Associates File FormatHTML & PDF
Date PublishedAugust 2003 Downloads9
FormatWhite Papers   
Topics
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