Accounting Applications White Papers
Strategic Account Management: Getting It to Work
Overview Many companies are struggling to derive value from their strategic account management programs. A study by The Forum Corporation finds that the lack of effective training, a number of organizational barriers, and focus on short-term goals limit the success of many companies' strategic account management programs.
| Publisher | Forum Corporation | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | January 2001 | Downloads | 63 |
| Format | White Papers | ||
| Topics | |||
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