Business Management White Papers

License Managers Are an Opportunity to Charge Premium Prices

Overview What we have here is a failure to communicate. When vendors respond to customer demands for flexible licensing, many vendors introduce license manager control by stating their business objective is staying "revenue neutral," where they neither gain nor lose revenues. Why do this when customers will pay a premium for meaningful product features?

Further White Paper Details
PublisherMarketShare, Inc. File FormatHTML
Date PublishedJanuary 1998 Downloads6
FormatWhite Papers   
Topics
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