Business Strategies White Papers

Developing an Effective Internet Strategy for Insurance Companies

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• business strategies,
• implications,
• definition,
• dot

Overview There is too much hype and overstated claims associated with the Internet in every industry. This is especially true in the insurance business. In fact, there are some signs of a "dot.com backlash" because senior executives instinctively mistrust many of the claims andprojections related to the Internet. However, ignoring the reality of the implications and opportunities of the net would be a serious mistake.

Many executives are understandably struggling with the issue of how to define and implement an Internet strategy. The emphasis has been on building "brochureware" sites that offer little value for customers. There is also a growing sense of some vague need to do "E-Commerce", but with little definition or understanding of the implications of that decision. There has also been limited discussion about the true value of the Internet in terms of reshaping business practices and delivery systems.

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