Anti-Virus White Papers

A Credibility Model for Antivirus Industry Self-Regulaton

• Tags:
• anti-virus,
• community,
• criteria,
• antivirus

Overview The purpose of this paper is (a)to present a credibility model for the antivirus community and (b)to propose an implementation that allows the antivirus community to improve and then regulate its credibility. The industry’s current credibility is discussed. The concept of credibility is expanded and it is demonstrated how credibility can be mapped, and how specific credibility factors can be isolated, analyzed and evaluated with a view to establishing a credibility rating based on information coming out of any given antivirus organization. The factors going into a credibility model are tabulated as they are presented throughout, and then combined into a comprehensive model. However, only two portions of the model can be easily formulated into credibility criteria. It is demonstrated how these sets of criteria can be analyzed and applied. Based on the model, a practical implementation of a credibility rating system for the antivirus industry is proposed, explained, and potential problems are addressed. Three supportive appendices are attached. The first provides a glossary or definition of terms. The second explains the elements of persuasion and the third sets forth principles of discussion about a practical implementation of the model.

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