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Business Strategies White Papers

Web Analytics: Translating Clicks Into Business

Overview Is your company easy to work with or slow and behind the times? Your web site can send a strong message to consumers about your company's personality. Web site behavior has a direct effect on customer perception and your bottom line. Web analytics – like monitoring and reporting site usage –allow e-business companies to tailor web site offers according to web visitor actions.

Further White Paper Details
Publisher	NCR	File Format	PDF, requires Acrobat Rdr 5
Date Published	December 2000	Downloads	48
Format	White Papers
Topics	Business Strategies, Site Marketing

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Disaster recovery in the internet age

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Microsoft takes open source spat to Europe

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Channel:
Law & Policy

The secret email the Microsoft VP wrote Buffett

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AOL buys advertising firm for $435m

Advertising.com uses visitor data from websites in conjunction with various tracking technologies to profile surfers as they jump from one site to the next. That data is then used to tailor ad campaigns.

Cheapo MP3 site investigated

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Channel:
WebWatch

Google proposes global privacy standard

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IDC reports on Novell's Secure Desktop Solution: A Modern-Day Marriage of Business Benefit and Risk Reduction

This IDC whitepaper examines how companies are turning to integrated security solutions, such as Novell Secure Desktop Solution, to deal with the vulnerability of mobile assets and implement a comprehensive security strategy.

Publisher:
Novell

Getting Started with Master Data Management

Master data management forms part of an overall enterprise governance program that aims to establish trusted data throughout the enterprise. This white paper from Mike Ferguson of Intelligent Business Strategies defines master data, examines why it is needed, and explores methodologies for implementing master data management.

Publisher:
DataFlux

Balancing Security Against Productivity

What makes for great security? Is it about keeping the bad guys out or letting the good guys in? About defending attacks or preventing them? When IDG Research Services queried IT security professionals on the topic, intriguing insight into the effectiveness of security management came to light.

Publisher:
Novell

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