Content Management White Papers

The Saviour of 3G: the Leading 100 Mobile Application and Content Providers - Strategies for Success

• Tags:
• content management,
• models,
• providers,
• investors

Overview Despite the crippling expense of 3G licences, no-one knows how, or even if, the mobile internet will succeed. Mobile companies the world over are heavily in debt with no clear business case to guide them to future profitability. While operators, portals and large corporations develop their mobile internet strategy, the key to success does not lie with them. The vital force that will drive forward the mobile internet will emerge from the serried ranks of the thousands of application developers and content providers currently struggling to establish themselves. But which of these companies will succeed?

The Leading 100 Application and Content Providers is a brand new report from Mobile Metrix, published in conjunction with BWCS, which defines and explains the role of these new companies in the mobile market. For the first time it provides clear analysis of this vitally important sector.

The report addresses the following issues:
Who are the leading new companies providing mobile content and services across 24 different countries?
What is the value chain for mobile application and content provision?
Which mobile application providers are likely to be most successful and what are their strategic options?
How do you evaluate the new companies in this industry and which ones to co-operate with?
Who are the key investors in the mobile application and content industry?
What are the different business models in place for mobile internet?
What companies are providing the innovative services likely to be successful in the future? How do you segment consumers and their needs for mobile internet services? What are the lessons for this industry from the media and FMCG industries and in particular P&G?

The report describes how the fast moving mobile application and content industry is developing. It examines the roles of portals, operators, content providers and investors. It scrutinises the business models and how these are evolving as w

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