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Privacy Issues White Papers
Spam's Good Twin: If E-mail is Done Just Right, People Will Want to Receive It. Really.
Overview
Isn't spam from fly-by-nights just so dreary, so predictable, with its breathless come-ons for cheap Viagra, porn sites, and get-rich schemes that depend on the production of still more spam? Delete. Delete. Delete.
In contrast, e-mail marketing from established offline brands and responsible pure-plays is growing increasingly welcome in the average in-box. Personalized, targeted, and as graphically sophisticated as the customer's computer will allow, this kind of e-mail relies on consumer data coupled with the latest technology to try to be pitch-perfect. And it's working, proponents say.
Further White Paper Details
| Publisher | Direct Marketing Association |
File Format | HTML |
| Date Published | May 2000 |
Downloads | 9 |
| Format | White Papers |
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| Topics | |
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