Distribution Software White Papers
Revenue Management for CPG: the Application and Benefit of Revenue Management for Consumer Product Goods
Overview
Until recently, revenue management (RM) was confined, almost exclusively, to industries that manage perishable inventories, such as airlines, hotels and car rentals. Airlines dedicate more money to their RM systems than any other development efforts and typically receive payback in less than 12 months.
Today RM applications are being used in many industries. KhiMetrics is the leading company providing RM applications to the retail industry. At the core of its applications is an advanced demand-modeling engine that powers pricing and promotion optimization systems. Using KhiMetrics’ software, retailers set item prices at the optimum level to support sales and profit objectives. Depending on the product category being optimized, these retailers have increased profits by as much as 50% or more.
With an in-depth understanding of consumer demand, these same revenue management tools can benefit Consumer Packaged Goods (“CPG”) companies.
| Publisher | KhiMetrics | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | July 2001 | Downloads | 80 |
| Format | White Papers | ||
| Topics | |||
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