Portals White Papers
The Economics of Surfing
Overview
We have established that depending on the domain of inquiry, users display different and
regular patterns of surfing. This difference can
be exploited in order to benefit information
providers. We propose mechanisms for
implementing temporal discrimination in
surfing by dynamically configuring sites and versioning information services.
The business model of portal services consists of two parts. The first one is to have the consumer
buy goods directly from the portal or through a partner site. The other strategy involves satisfying
the user's information needs locally and in the process present advertising banners that result in
direct revenues to the portal. The mechanics of this approach are relatively simple. Users enter a
portal site, search for information, see ads, and then usually leave.
| Publisher | World Wide Web Conference | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | January 2000 | Downloads | 1 |
| Format | White Papers | ||
| Topics | |||
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