IT vendors' current focus on the potential of customer relationship management (CRM) technology is verging on the obsessive. And it isn't just blue chip giants who will benefit from the coming together of CRM and the call centre.
Many of the big customer relationship management (CRM) players - including eWare, Onyx, Oracle, and Siebel - are hungrily bidding for contracts in the government space. CRM started off in the business-to-business space, where companies manage...
In the third instalment of this weekly 12-part series, Quocirca analyst Clive Longbottom breaks down the stages in managing the customer relationship and explains why a sound understanding is crucial, now more than ever.
With Office 11, Microsoft's new strategy is to focus more on features targeted at businesses, as the company tries to expand its reach into larger customer relationship management (CRM) and enterprise resource planning (ERP) applications.
It is also correct that much business activity is sufficiently generic to merit the use of pre-fabricated software packages, such as enterprise resource planning (ERP) and customer relationship management (CRM) applications.
Clear business planning is key to making sure you get back what you spend on customer relationship management projects, says Ron Condon. Two years ago, a survey by the Economist Intelligence Unit of 370 businesses of all sizes revealed that only 15...
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