With Office 11, Microsoft's new strategy is to focus more on features targeted at businesses, as the company tries to expand its reach into larger customer relationship management (CRM) and enterprise resource planning (ERP) applications.
CRM should allow you to identify your most profitable customers, and should streamline business processes to deliver them a smoother and more efficient service. The study, which was funded by IBM, concluded: "To the chagrin of many companies - from...
Many of the big customer relationship management (CRM) players - including eWare, Onyx, Oracle, and Siebel - are hungrily bidding for contracts in the government space. CRM started off in the business-to-business space, where companies manage...
IT vendors' current focus on the potential of customer relationship management (CRM) technology is verging on the obsessive. And it isn't just blue chip giants who will benefit from the coming together of CRM and the call centre.
No wonder then that by 2002, research companies such as Gartner were saying that barely half of CRM implementations had been completed or had delivered any real benefit. Whatever the size of your business, if you're looking to roll out CRM, you...
Point Information Systems has won a contract to supply its TeamPoint customer relationship management (CRM) software and integration services to Virgin Mobile in a deal worth over £1m. The CRM technology will benefit the company by linking sales...
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