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E-Business in the Chemicals Industry: Success for Those Who Experiment and Learn

Overview It’s hard to see the relevance of Amazon.com to the chemicals industry. Can we really compare selling books with selling chemicals? At Arthur D. Little, we believe that the answer is a firm “Yes”. The reach, power and creative potential of the Internet, on which Amazon.com has built its business, will change the chemicals industry: it is only a question of how much and how fast.

Clearly, chemicals is a different business from bookselling. Most chemicals trade is business-to-business, highly regulated, often global and comprises relatively few transactions with high unit value. But rather than suggest that the chemicals industry will be unaffected by E-Business, these differences merely imply that the industry needs to use different combinations of E-Business tools to serve its customers. As we will explain, E-Business success is more about change management, strategy and organisation than it is about technology.

Further White Paper Details
PublisherADL - Arthur D. Little File FormatPDF, requires Acrobat Rdr 5
Date PublishedAugust 2003 Downloads5
FormatWhite Papers   
Topics
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