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CRM White Papers

Re-Inventing Supply Chains: from Automation, to Integration, to Collaboration

Overview Business tools have evolved: from MRP, to SCM and CRM, to Digital Workplaces. The latter are characterized by flexible partnering, rapid information sharing and issue resolution in a transparent collaborative environment.

The main drivers of competitive advantage today relate to product differentiation. Innovative products that fulfill needs that customers didn't even know they had, or products that fulfill perceived needs in new ways, create a "somebody understands me" psychology which translates directly to brand loyalty. This demands higher focus on product design and marketing, which further reinforces the need to outsource execution and delivery.

Further White Paper Details
Publisher	eRoom Technology	File Format	PDF, requires Acrobat Rdr 5
Date Published	May 2001	Downloads	4
Format	White Papers
Topics	CRM, Supply Chain Management

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