CRM White Papers

Return on Customer Relationships for the Consumer Products Industry

• Tags:
• crm,
• consumer,
• supply chain,
• supply

Overview The ideal business management solution for consumer products companies integrates customer relationship management (CRM), CP-tailored supply chain management (SCM), trade promotions management, advanced business analytics, and eBusiness capabilities. The PeopleSoft solution for consumer products manufacturers combines all these elements in a mutually supportive interaction. To be successful and profitable, CP companies must have the tools to sustain repeat sales, manage critical trade promotions, achieve optimal asset utilization, handle multiple high-volume channels of distribution, and link marketing activities to the demand plans that drive supply chain management. They must be acutely aware of customer requirements and how to fulfill those requests promptly and accurately. And they must be able to participate in business-to-business communication, collaboration, and transactions on the internet. PeopleSoft integrated systems not only link and strengthen these business processes, but also promote stronger alliances and greater return on relationships with your most important trading partners—your customers. You will have to register at the host site to access this paper.

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