CRM White Papers
Waste Rampant in Corporate CRM Initiatives
Overview
Want to know why most CRM projects are over budget and fail to deliver ROI? Forrester Research released a report saying that many corporations embark on the road of CRM spending without a clear view of their needs, goals and budgets. The report estimates that 20% of CRM spending for implementation is wasted due to these factors.
Forrester's newly released report, throws up a red flag for corporations that embark on the road of CRM spending without a clear view of their needs, goals and budgets. Forrester said CRM costs are skyrocketing because of overlapping product offerings and poorly coordinated spending -- and estimated that as much as 20 percent of CRM implementation is wasted due to these factors.
| Publisher | KPMG Consulting, Inc. | File Format | HTML |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 4 |
| Format | White Papers | ||
| Topics | |||
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