White Papers

Email Marketing Lists: Renting a List vs. Building Your Own

Overview The first thing you need before you can undertake an email campaign is a mailing list. There are basically two ways get a list: you can rent one or you can build your own. This marketing note will cover the pros and cons of both renting and building your own list.

Further White Paper Details
PublisherBoldFish File FormatHTML
Date PublishedAugust 2003
FormatWhite Papers   
Topics
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