Business Strategies White Papers

Customer-Centric Intelligence: the Essence of CRM

Overview The essence of CRM is to treat individual customers individually. Knowing the customer is crucial. So without an ongoing program to analyze, define, profile and update a repository of customer information the rest of the canons of CRM -- personalized response, focus on the most profitable, extended life spans, identifying and responding to behavioral change -- are largely meaningless and certainly beyond reach.

Further White Paper Details
PublisherSybase File FormatHTML
Date PublishedAugust 2003 Downloads2
FormatWhite Papers   
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