E-fulfillment White Papers
E-Business Performance: Snapshots of Sales Innovation on the Web
Overview E-tailers on the Web, including both dot.com startups and traditional retailers, are not waiting to learn the results of marketing research or customer surveys. They are moving ahead rapidly to implement innovative marketing strategies that they believe will give them the competitive edge in this radically new model of doing business. As Web retailing matures and the inevitable shakeout takes its toll, the fact remains that even some of today's most exciting, headline-grabbing firms are bound to disappear. The business of predicting business has never been more challenging. So for today, what matters is not focusing on Wall Street's stock pick-of-the-day. Instead, companies should focus on the fundamental changes in business that will determine whether they become tomorrow's industry leaders or turn into yesterday's news.
| Publisher | A.T. Kearney | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | January 2003 | Downloads | 133 |
| Format | White Papers | ||
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