Customer Support Services White Papers
Customer Data Integration: Realizing the Promise of Customer Relationship Management
Overview Customer Data Integration (CDI) is establishing its role in three major competitive markets: Customer Relationship Management (CRM), Data Warehousing (DW) and Enterprise Resource Management (ERM). Enterprise Resource Management (ERM) automates back-office functions. IDC includes in ERM accounting software: human resources management software, payroll software and materials management software from such industry leaders as SAP, PeopleSoft and Oracle as well as project management software and maintenance management software from various other vendors. IDC defines Data Warehousing as the process that organizes time-based data coming from multiple applications into a single database for the purpose of driving decision making. The data warehousing software market encompasses tools and applications software that support design, development and implementation of data warehouse solutions including warehouse generation (supporting data extraction, cleansing, transformation), warehouse management (supporting ongoing data management through multi-user database server software) and information access (supporting end-user data access and analysis).
| Publisher | Acxiom Corporation | File Format | HTML & PDF |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 34 |
| Format | White Papers | ||
| Topics | |||
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