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CRM White Papers

Building Profitable Customer Relationships with Data Mining (SPSS)

Overview Customer relationship management (CRM) helps companies improve the profitability of their interactions with customers, while at the same time, makes the interactions appear friendlier through individualization. To succeed with CRM, companies need to match products and campaigns to prospects and customers - in other words, to intelligently manage the customer life cycle.

Further White Paper Details
Publisher	SPSS	File Format	PDF, requires Acrobat Rdr 5
Date Published	August 2003	Downloads	9
Format	White Papers
Topics	CRM

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