Business Strategies White Papers
Internet E-Commerce: Delivering on the Real Promise
Overview The unprecedented growth of the Internet has astonished both the technology and the retail worlds and prompted many a bold proclamation concerning its commercial promise. With an estimated 100 million people (as of June 1998) worldwide on the Web - all poised to participate in this bonanza - many of the prognostications regarding the Net's money-making potential seem to make sense. But let's face it: some signs are encouraging, but true success stories are few and far between. Having advised companies on a wide range of Internet strategies, there is no question in our minds that the promise of e-commerce is real - for some companies. We believe there is ample reason for these companies to consider seriously the impact of the Internet on their business and to dedicate time and attention to developing an e-commerce strategy in line with their individual positioning. The Internet is truly a revolutionary medium that meets and - in many cases - goes beyond the capabilities of other media. It is already being adopted at a rate that far outpaces any other channel that has preceded it, and it is raising the bar in terms of consumer expectations of all existing media
| Publisher | Se-Com Project | File Format | HTML |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 2 |
| Format | White Papers | ||
| Topics | |||
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