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The ISP: Strategic Link in the Digital Value Chain

Overview The web is now turning into a place to do business, and so any web site that aims to conduct transactions must be closely linked to the computer systems and databases that a company now uses for marketing and distribution. However, the web is also becoming a shop that never closes with usage peaks not only in the day but also at night and on weekends. So a successful web effort will also require changes to a company’s customer service operation. In today’s web environment, it is simply not acceptable to publish a catalogue and a price list and then to expect the merchandise to sell itself. The digital value chain begins with establishing a presence on-line, extends to online sales transactions and includes after-sale and repeat-sale analyses. Get online, then transact, then analyse the data. The real value in the chain is in the last step in the analysis of customer data and how that data is used as part of an ongoing effort to improve and customise the customer’s next visit.

Further White Paper Details
Publisher	Informix Software	File Format	PDF, requires Acrobat Rdr 5
Date Published	August 2003	Downloads	1
Format	White Papers
Topics	ISPs

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