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CRM White Papers

How to Develop and Implement a CRM Marketing Plan

Overview Everyone is talking about CRM or customer relationship management today. And while CRM is being adapted, embraced and implemented by healthcare organizations, the sobering realization is that many organizations dont have a comprehensive annual marketing plan to use with CRM. The simple fact is that without such an annual plan based on corporate goals and objectives, theres no way any organization can fully utilize the capabilities of a CRM solution.

Further White Paper Details
Publisher	CPM Marketing Group	File Format	PDF
Date Published	June 2000	Downloads	17
Format	White Papers
Topics	CRM

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