CRM White Papers

A turning point for CRM - where next for the customer-focused business?

Overview Implementing effective CRM strategies has become crucial to the survival of an organisation. But achieving CRM goals can still be difficult. What is certain, though, is that a pragmatic approach to CRM using technology as an enabler, rather than the driver, can deliver significant results.

Further White Paper Details
PublisherBT File FormatPDF, requires Acrobat Rdr 5
Date PublishedApril 2004 Downloads7730
FormatWhite Papers   
Topics

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