CRM White Papers
A turning point for CRM - where next for the customer-focused business?
Overview Implementing effective CRM strategies has become crucial to the survival of an organisation. But achieving CRM goals can still be difficult. What is certain, though, is that a pragmatic approach to CRM using technology as an enabler, rather than the driver, can deliver significant results.
| Publisher | BT | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | April 2004 | Downloads | 7730 |
| Format | White Papers | ||
| Topics | |||
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